Crises can arise at any time and through no fault of your own. Protecting your personal brand is always at the center of good crisis planning.
As long as we rely on technology, we leave ourselves open to threats, including the most recent data breach at Equifax that potentially affects nearly 150 million people. We receive phishing emails regularly, and every time you swipe a credit card, you open the door to disaster.
There are resources available outlining the proper steps to mitigate these potential crises as to not affect you, your family or your business for years to come.