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Search engine optimization helps bridge the digital divide between you and your audience. Proper SEO increases your exposure and engagement, and it improves the user experience. Both are critical to achieving an effective online presence.
Want to hone your SEO skills? Google has you covered. Take a trip through the Analytics Academy, and soon you’ll be ready to pass the Google Analytics Individual Qualification exam. That’s how I did it.
Quick tips for non-experts: follow current SEO trends and always remember to add specific tags to the images on your website. Sometimes searchability comes down to the little things.
– Thomas McIntyre, The Alaska 100