The team at Thompson & Co. Public Relations always looks forward to the agency’s annual retreat to reflect on past projects and reiterate the importance of company values and goals for the following year. The public relations hustle often has us deep in thought behind a computer or passing each other in the halls between meetings and media events. However, in 2019, T&C will be keeping an eye on the following:
• Digital PR – PR doesn’t just stand for press releases.
• Measurement – Results matter.
• Last but not least: big ideas – Break away from the status quo to get the big ink.