Whether you are the communications lead at your workplace, part of the C-suite or a worker whose goal is to hide behind the computer and steer clear of public speaking at all costs, it’s important for everyone to understand how the media works and how to engage – should it ever be necessary.
At Thompson & Co. Public Relations, we’ve developed a variety of media training programs to fit any organization’s needs, from multi-day drills to half-day seminars. A few tips:
1. Be prepared for the unexpected.
2. Have concise, consistent messaging.
3. Learn reporter speak so you can avoid silly mistakes.