Home Business How the pandemic affected your marketing department

How the pandemic affected your marketing department

by The 100 Companies

The results of the 26th edition of The CMO Survey revealed an unsurprising trend: companies increasingly relied on digital marketing in the past year. Among the big takeaways:

• Digital marketing spending increased by an average of 11.5%, including 15.6% for B2B services.

• Nearly 50% of marketers can demonstrate the ROI of their marketing investment, an increase of almost 40% since the pandemic began over a year ago.

• Traditional advertising is down 5.3%.

• B2B marketers concluded “reputation marketing is king.”

For a deeper analysis of the survey — and a breakdown of how differentiation drives an organization’s marketing success — learn more here.

Jeremy Church, The Pittsburgh 100

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