The value of having a crisis communications plan

Crises happen and they can range in severity and causality. We hope not to encounter a crisis, but if we do, it’s best to have a plan ready. Here’s why:

1. When you need to act fast, it helps to have procedures, contacts, statements and more at the ready.

2. Crises can be emotional. Having a plan will help the right people get the necessary work done.

3. Crises can make and break reputations. People are paying attention and will remember how you reacted – it’s best to be prepared.

Visit Thompson & Co. Public Relations if you’re ready to create a crisis communications plan.

– Kelsey Fiedler, The Alaska 100