Social media trends to watch for in 2022

It’s our favorite time of the year – new social media trends! Check out our hottest trend predictions for 2022:

• Authenticity will remain king of social strategy. Brands are continuing to lean into their smaller, niche and more loyal communities instead of hoping for broad reach.

• Digital creators are more important than ever. Partnering with influential voices on the internet has real benefits for your brand. Read more in our article, “Tips for a successful influencer campaign.”

• Video still reigns supreme. From the rise of TikTok to Instagram’s increased focus on video, it’s critical to make sure you are including it.

– Caitlin Weaver, The Alaska 100