Leveraging influencer marketing to boost your brand

Here are top takeaways from PRSA Alaska’s recent panel, moderated by Thompson & Co. Public Relations Digital Director Kailee Wallis with creators Charly Savely, Mariah Alexander and Patuk Glenn.

1. Macro vs. micro: Alexander says, macro influencers have a big reach, but micro influencers have a deeper connection and more engagement.

2. Authenticity: Authentic connection is more important than high follower count. Glenn says, she only makes content that she can put her heart into.

3. Cost: Don’t expect influencers to work for free or trade. Savely says, you wouldn’t take your car to a mechanic and expect them to fix it for free.

– Kelsey Fiedler, The Alaska 100