Business Tips

While Google has provided some insights on how its algorithm works in ranking web pages, most strategies we know are …

In the fast-paced world of digital marketing, data is king, and businesses can tailor their strategies for optimal impact by …

To enhance your understanding of how to become successful in public relations, Thompson & Co. Public Relations Vice President Liz …

Having a compelling and effective social media presence is essential to any business.

Gen Z – we’re the ones who don’t know life without iPhones, attended Zoom University and are eager to change …

Maybe one of your New Year’s resolutions is deciding if your job is the right fit for you.

The 33rd Alaska State Legislature gavels in on Tuesday, Jan. 17. How can Alaskans outside of Juneau keep track of …

It can be difficult to come up with a brilliant idea for every piece of social media content you make.

Whether you’ve been in your role for a while, or you’re starting a new job, there’s always room to improve …

TikTok continues to rise in popularity with over 1 billion users worldwide, and 200 million in the United States. Here …

If you are looking to reach new audiences for your business or establish yourself as a thought leader, posting content …

Wondering what’s next in social media? Sprout Social dropped its annual Sprout Index, predicting what’s next in this ever-evolving landscape.

Whether you’re working from home or the office, it’s easy to get distracted during the day.

Crises happen and they can range in severity and causality.

In 2022, it’s almost a necessity to have videos included as part of your business’s holistic marketing strategy.

Here are top takeaways from PRSA Alaska’s recent panel, moderated by Thompson & Co. Public Relations Digital Director Kailee Wallis.

TikTok continues to grow at a rapid rate and many brands are looking to join the social platform.

Listen before you speak. Social listening can help you make strategic decisions for your company by monitoring conversations related to …

Have you ever been asked to create a PowerPoint presentation, but had no idea where to start? Perhaps, you’ve put …

It’s our favorite time of the year – new social media trends! Check out our hottest trend predictions for 2022:

The value of including an influencer marketing strategy in your social media plan is continuing to increase, and is one …

Nearly 90% of businesses are expecting to use social media for customer service this year (Source: Social Media Today).

Quick thinking is a valuable asset in a world that continues to change and accelerate rapidly.

Managing expectations and keeping external stakeholders like customers, suppliers and the local community updated is important, especially now.

Bouncing back to work after a global pandemic comes with some challenges, especially for business owners.

A media page, sometimes called a press page or media kit, is a valuable tool. Here’s why every website needs …

Looking for your next book to hone your business skills? Be sure to check out “Fanatical Prospecting” by Jeb Blount.

An editorial calendar is a schedule of topics for your content. You may create an editorial calendar for owned content, …

Although we’re split into separate account teams here at Thompson and Company, it really feels more like we are just …

Whether you are the communications lead at your workplace, part of the C-suite or a worker whose goal is to …