T&C Tips

Nearly 90% of businesses are expecting to use social media for customer service this year (Source: Social Media Today).

Quick thinking is a valuable asset in a world that continues to change and accelerate rapidly.

Managing expectations and keeping external stakeholders like customers, suppliers and the local community updated is important, especially now.

Bouncing back to work after a global pandemic comes with some challenges, especially for business owners.

A media page, sometimes called a press page or media kit, is a valuable tool. Here’s why every website needs one.

Looking for your next book to hone your business skills? Be sure to check out “Fanatical Prospecting” by Jeb Blount.

An editorial calendar is a schedule of topics for your content. You may create an editorial calendar for owned content, such as media pitches, social media strategy, blogs and more.

Although we’re split into separate account teams here at Thompson and Company, it really feels more like we are just one big team – thanks to plenty of collaboration, an open office space and technology like Slack and Zoom.

Whether you are the communications lead at your workplace, part of the C-suite or a worker whose goal is to hide behind the computer and steer clear of public speaking at all costs, it’s important for everyone to understand how the media works and how to engage – should it ever be necessary.

If you engage with media regularly, a comprehensive media training course may be in order. (T&C offers full-day and half-day options.) In the meantime, here are some quick tips to help you present yourself and your organization in the best light.