T&C Tips

Crises happen and they can range in severity and causality.

In 2022, it’s almost a necessity to have videos included as part of your business’s holistic marketing strategy.

Here are top takeaways from PRSA Alaska’s recent panel, moderated by Thompson & Co. Public Relations Digital Director Kailee Wallis.

TikTok continues to grow at a rapid rate and many brands are looking to join the social platform.

Listen before you speak. Social listening can help you make strategic decisions for your company by monitoring conversations related to your industry across multiple platforms.

Have you ever been asked to create a PowerPoint presentation, but had no idea where to start? Perhaps, you’ve put together a few in the past but weren’t satisfied with the result?Considering presentations are often required in schools, businesses and many professional settings, the ability to create an effective PowerPoint is a great skill to have.

It’s our favorite time of the year – new social media trends! Check out our hottest trend predictions for 2022:

The value of including an influencer marketing strategy in your social media plan is continuing to increase, and is one of the most popular ways to create genuine connections with your audience.

Nearly 90% of businesses are expecting to use social media for customer service this year (Source: Social Media Today).

Quick thinking is a valuable asset in a world that continues to change and accelerate rapidly.

Managing expectations and keeping external stakeholders like customers, suppliers and the local community updated is important, especially now.

Bouncing back to work after a global pandemic comes with some challenges, especially for business owners.

A media page, sometimes called a press page or media kit, is a valuable tool. Here’s why every website needs one.

Looking for your next book to hone your business skills? Be sure to check out “Fanatical Prospecting” by Jeb Blount.

An editorial calendar is a schedule of topics for your content. You may create an editorial calendar for owned content, such as media pitches, social media strategy, blogs and more.

Although we’re split into separate account teams here at Thompson and Company, it really feels more like we are just one big team – thanks to plenty of collaboration, an open office space and technology like Slack and Zoom.

Whether you are the communications lead at your workplace, part of the C-suite or a worker whose goal is to hide behind the computer and steer clear of public speaking at all costs, it’s important for everyone to understand how the media works and how to engage – should it ever be necessary.

If you engage with media regularly, a comprehensive media training course may be in order. (T&C offers full-day and half-day options.) In the meantime, here are some quick tips to help you present yourself and your organization in the best light.