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Did you know? 70% of surveyed associations have already integrated video into their content strategy. When it comes to engaging your members and prospects, video is king. But, don’t let expensive video equipment scare you. Videos can be shot on an iPhone and edited into quick clips that engage, inspire and inform on a low budget.
Video content can serve multiple association objectives. Demonstrate member value by taking your members behind the scenes with a live stream of your CEO. Explain a key issue with a quick animated short. Great video content comes down to a strong storyboard, a solid strategy and a compelling narrative.