There has long been some concerns about how Apple’s iOS 14.5 update will impact digital marketing, so we’re breaking down what every digital marketer needs to know.
- Apple’s iOS 14.5 update limits what behaviors online marketers can track and will give consumers the option to opt in or opt out of data sharing.
- The way digital marketers create and track campaigns will change, including the need to ensure a business’ Facebook page and website are talking to each other.
- There are easy steps every business can take right now to keep their digital ads at the top of their game.
– Caitlin Weaver, The Alaska 100