How to prepare for Facebook’s upcoming algorithm update

Discussions have started about changes Facebook announced regarding its algorithm.

The big questions everyone is asking:

Q: Will it impact my business?

A: Yes, but not destroy it. With proper social listening and willingness to adjust strategy, you can succeed.

Q: What can I do to not get lost in the shuffle?

A: New strategy MUST include working with social influencers to engage with target users and potential new customers.

Q: When is the change going to happen?

A: That is yet to be determined. But it can be said that the advertising algorithm should not be impacted … for now.

– Taylor Ketchum, The Oklahoma 100