Tips to improve an online newsroom

For companies, creating a “newsroom” on your website with information for journalists gives media outlets information they need in one convenient place.

A quality online newsroom makes a journalist’s job easier. To get one started for your site:

– Provide a background on the company’s history.

– Add links to up-to-date media coverage and news releases on the site.

– Create a form for journalists to sign up for email news alerts.

– Make sure all social media accounts are linked.

An important key in getting accurate coverage is ensuring that journalists have the facts about your company and what it does.

– Missy Hurley MacFarlane, The Tampa Bay 100