Convincing someone to see things your way is more complex than you might think. In fact, neuroscientists and social psychologists have long asserted that people alter facts to align with their preconceived beliefs.
According to George Lakoff, retired UC Berkeley professor of cognitive science and linguistics, if you want to create messages to persuade, you have to understand other worldviews, and facts and rational debate have less value than you’d think. We can use this when seeking to persuade.
Arguing from our worldview can cause others to dig in and defend their position. Seek understanding, then frame your argument accordingly.
– Lisa Cutter, The Colorado 100