Home Business The Benefits of LinkedIn

The Benefits of LinkedIn

by Caroline Parsley
An image of LinkedIn's logo

The impact LinkedIn can provide for businesses that want to generate leads, connect to professional peers, and build their brands is powerful, especially in the B2B arena.

1. LinkedIn surpassed Facebook as the top social platform for B2B marketers.

2. It’s an effective channel to position yourself as a professional leader and trusted influencer through thought leadership.

3. Over 467 million users are on LinkedIn.

4. LinkedIn ranked as the top social media site used for product launches among B2B marketers globally.

It allows the opportunity to connect organically with people throughout different industries. You never know where your next client will come from.

– Natalie Ghidotti, The Arkansas 100

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