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As World Turtle Day approaches on May 23, let us remember the importance of animal conservation. Last year, apparel brand Lacoste partnered with the International Union for Conservation of Nature to raise awareness and funds for endangered species. The partnership continues through 2020.
Lacoste’s famous crocodile logo was replaced with 10 threatened species in a limited-edition production of polos. Profits from the polos, now sold out, were donated to IUCN. Keep an eye out for more coming soon.
Lacoste will continue this partnership through a series of events and social media efforts. Join the movement and make a difference.
– Stephanie Giacometti, The Alaska 100