The 907: Quick tips for engaging with the media

If you engage with media regularly, a comprehensive media training course may be in order. (T&C offers full-day and half-day options.) In the meantime, here are some quick tips to help you present yourself and your organization in the best light.

Do:

• Be transparent. The truth comes out eventually anyway.

• Be pleasant and smile. A positive attitude goes a long way.

• Speak plainly. Jargon just muddles your message.

Do not:

• Ask a journalist to kill a story. It won’t happen.

• Speculate. If you don’t know, say so.

• Go “off the record.” Nothing is really “off the record.”

– Liz Baker, The Alaska 100