Using social media to meet your customers at their screens

With COVID-19 drastically changing how we all do business, that means public relations tactics have to change too.

Social media can help your business meet its customers where they’re already spending the majority of their time – online. Thompson & Co.’s digital team recently attended a four-week, virtual conference, #SMWOne, to bring new insights and ideas to the agency’s table. The future of social media lies in these three things:

1. Micro-influencers.
2. Keep a pulse with social listening.
3. Paid social strategy.

Are you ready to learn more? Check out a full recap here with even more data and intel gleaned from #SMWOne.

– Caitlin Weaver, The Alaska 100