The 907: 6 PR tactics for 2023

Three trends and three tried-and-true tactics to incorporate in 2023 public relations plans.

Trends:

1. Creator marketing continues to boom.

2. More virtual and augmented reality platforms seem to be growing.

3. Video is still on top.

Tried and true:

1. Crisis communication plans ensure no one is caught flat-footed when a crisis strikes.

2. A media training introduces the newest spokesperson to the local and national media marketplace, or fine-tunes the most seasoned speaker’s tics and pitfalls.

3. Inclusive, authentic and professional content matters. Update those photo banks, b-roll footage galleries and social media graphics.

Learn more about how and why to implement these tactics.

– Kelsey Fiedler, The Alaska 100