The 907: iOS 14.5 update

There has long been some concerns about how Apple’s iOS 14.5 update will impact digital marketing, so we’re breaking down what every digital marketer needs to know.

1. Apple’s iOS 14.5 update limits what behaviors online marketers can track and will give consumers the option to opt in or opt out of data sharing.
2. The way digital marketers create and track campaigns will change, including the need to ensure a business’ Facebook page and website are talking to each other.
3. There are easy steps every business can take right now to keep their digital ads at the top of their game.

– Caitlin Weaver, The Alaska 100