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Three trends and three tried-and-true tactics to incorporate in 2023 public relations plans.
Trends:
1. Creator marketing continues to boom.
2. More virtual and augmented reality platforms seem to be growing.
3. Video is still on top.
Tried and true:
1. Crisis communication plans ensure no one is caught flat-footed when a crisis strikes.
2. A media training introduces the newest spokesperson to the local and national media marketplace, or fine-tunes the most seasoned speaker’s tics and pitfalls.
3. Inclusive, authentic and professional content matters. Update those photo banks, b-roll footage galleries and social media graphics.
Learn more about how and why to implement these tactics.
– Kelsey Fiedler, The Alaska 100