Four years ago, GBTA (the Global Business Travel Association) launched a “Broadcast Studio” at our annual convention. The goal was two-fold – create a unique member benefit and provide exclusive content to media. The Studio is used to conduct interviews with industry executives and experts, which are livestreamed throughout the Convention.
Today, the studio has become a highly sought-after opportunity for top business travel executives. This year the Studio will kick off each day with a morning show, stream live from 7AM-6PM and host over 100 executive interviews. The content lives on GBTA’s YouTube channel and is showcased across our social and blog channels all year.
– Mike McCormick, Executive Director & COO of GBTA